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Join NRG's Focus Group Panel

If you are interested in participating in paid research focus groups please click here to join our focus group panel!

Current Panel Members—Click here for changes to your contact info

 

Focus Groups

Asking people to answer questions on a survey will give you excellent quantitative data. But if you want to find out visceral and uncensored ideas and reactions from people, there’s nothing quite like a focus group.

NRG Research Group conducts focus groups to obtain information and qualitative data that typically cannot be obtained through quantitative research. Focus groups can:

  • explore impressions of brands and concepts;
  • generate ideas and possible solutions; and,
  • uncover conscious and non-conscious aspects of consumer motivation and behaviour.

Our state-of-the-art viewing facilities are located in downtown locations in Winnipeg and Vancouver. Our Winnipeg facility is one of the best equipped of its kind in western Canada and can be adapted to accommodate groups of up to fifty people.

NRG's moderators have extensive experience conducting focus group discussions for corporate and government leaders throughout North America. Our focus group leaders have extensive sectoral knowledge and moderating skills that combine direct and projective techniques. And they can provide you with valuable insights and advice about the responses gained from focus group participants.

You might want to conduct a focus group to:

  • obtain impressions of new products, services, and communications.
  • stimulate ideas for creative concepts.
  • further interpret the meaning of quantitative results.

Recruiting Participants

NRG Research Group specializes in conducting research with low-incidence and hard-to-reach populations. With NRG, you have the advantage of:

  • Recruiting for large projects;
  • Multi-location focus groups;
  • Focus groups for Canada-wide projects and research;
  • French/English recruiting,;
  • Aboriginal recruiting; and,
  • Random-generated general population samples, ensuring new participants for groups.

NRG’s recruiting professionals are trained to ensure that all qualitative research and recruitment projects are completed on time, on budget and are of the highest quality.