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Perception Analyzer

Want to know what people are thinking, on the spot? NRG’s answer is the Perception Analyzer. This portable audience response system is an interactive, electronic technology that measures uncensored reactions and perceptions among large groups.

For more than 10 years, NRG Research Group has been using the Perception Analyzer to test radio and television advertising, new product concepts, speeches or print communication materials. We have used this instant feedback technology with more than 200 groups across North America.

Respondents register their feedback to products or ideas with a hand-held wireless response dial pad that can be used anywhere—on the street, at rallies, public events or anywhere else that large crowds gather. Because the system is completely portable, it can be used in groups as small as 10 to more than 200 people.

The result: instant, honest and unbiased feedback. The Perception Analyzer allows you to:

  • Communicate openly, effectively and efficiently with groups
  • Give everyone in the group an equal voice
  • Eliminate "group-think" where some group members influence the opinions of others
  • Encourage honesty through anonymity
  • Receive tabulated results instantly to questions being asked
  • Export response data for advanced post-group analytics

The Perception Analyzer’s major advantage is immediate and efficient collection, aggregation and presentation of uncontaminated data gathered from a live audience's response to a very large range of stimuli.

It can anonymously measure continuous responses as well as capture responses to close-ended questions. For instance, the Perception Analyzer is the perfect information-gathering tool if you want to:

  • Test materials—whether in print, audio or video form—with groups or audiences in any location (banquet halls, auditoriums, boardrooms, restaurants, focus group facilities)
  • Monitor the responses of audiences to communications (e.g., speeches, presentations, advertising, films, etc.)
  • Test key words and concepts to incorporate into communications programs
  • Test reactions to different products (e.g., music, videos and television programs, lottery products, advertising story boards, consumer products, etc.)
  • Minimize group leadership bias or peer pressure

As a client, you’ll be able to be on the spot to get “next room” live feeds as respondents register their reactions. You can also see how various segments of a larger group react. For example, results could be segmented by age, gender, or even preferred radio station.