Intercept Surveys

Public opinion matters. And sometimes there’s no better way to gauge public opinion than to go directly to the public, wherever they are. That’s why NRG Research Group has the capability and staff to conduct on-site face-to-face surveys at shopping malls, on busy streets, on buses, at sporting events—anywhere larger groups congregate.

Research conducted among larger groups in public settings elicits uncensored reactions that are useful when you want to test the emotional impact of, say, radio ads or company campaigns.

NRG Research Group has a staff of part-time, in-person interviewers in both Vancouver and Winnipeg, and the ability to sub-contract random interception surveys in other markets.

Uses computer-assisted personal interviewing (CAPI) that ensures interviewer and sample controls
In-person interviews on location at client sites or respondent sites
In-person interviews in malls, door-to-door