Online Surveys
NRG Research Group has been conducting online market research and opinion polling since 1996. We’ve conducted hundreds of online surveys using client lists, recruited participants and panels.
Online research has a number of advantages—
- respondents are more at ease sharing personal information online rather than sharing information with an interviewer over the phone
- respondents can complete the survey at a time convenient for them
- respondents can take the time to give thoughtful responses to questions
- internet surveys can be more cost effective if online panel or existing e-mail lists are used
- surveys can be detailed and lengthy since respondents can complete the survey in multiple sessions
- surveys can be more complex and include pictures, sound and video
- a large number of surveys can be conducted in a very short time period
- clients can have real-time access to online results