David Converse, Vice President, Operations
David's career in market research began in 1988 at NRG’s predecessor, Western Opinion Research, where he played a key role in the growth and development of field operations and managed lottery, agricultural and media studies. He also supervised field operations for political clients during election campaigns.
David then spent 11 years with the Angus Reid Group, becoming Vice President of Field Services. In this last role, David oversaw thousands of market research studies involving business-to-business, customer satisfaction, agriculture, medicine, advertising, public opinion, energy, lottery and gaming, telecommunications and other areas.
As NRG’s operations project manager, David has launched hundreds of studies including customer-satisfaction projects with specialized needs, business-to-business studies with hard-target respondents, large quantitative public opinion studies and complicated mixed methodology telephone/Internet assignments.
David now oversees NRG’s expanding data processing, IT and field operations, helping NRG with its rapid growth in Canada and internationally.
In addition to his research qualifications, David studied urban planning and economics at the University of Winnipeg.