Llisa Morrow, Project Director and Coordinator, Qualitative Research
Llisa began her career in market research over 12 years ago as a focus group manager and now has considerable experience in research design, designing and moderating focus groups, research intercepts, on site recruiting and report writing.
Llisa works closely with clients in many different sectors, including health care, agriculture, NGOs and non-profit organizations and government, to provide them with a broad range of research services. Her role ensures that qualitative research projects are completed with the highest level of professionalism and accuracy.
Before joining Western Opinion Research, one of NRG's predecessor companies, Llisa worked with the Angus Reid (Ipsos-Reid) Group, responsible for several large-scale studies, internal project management, questionnaire design and sample and quota planning.