Lorraine Macdonald, Vice President
Lorraine brings to NRG’s clients a long and successful track record using research to help solve problems and maximize opportunities.
During more than 20 years in the research field, she has formed partnerships with clients, working with them to understand their business and ensuring all research projects meet their business objectives. She is a highly respected researcher who has earned the trust of her many long-term clients as well as industry colleagues.
Her key responsibilities at NRG include proposal writing (new business development), designing and implementing research projects, analyzing data, report writing and presentation of results, as well as client service.
Lorraine has worked extensively with energy and utility companies, oil and gas companies, financial institutions, telecommunications providers, non-profit organizations, government agencies, crown corporations and retail organizations. Her experience spans customer satisfaction research, advertising pre-post research, market studies, awareness, usage and attitude studies, customer loyalty research, new product/concept evaluations, public opinion polling, employee satisfaction, consumer and business-to-business research.
She earned her Certified Marketing Research Professional designation (CMRP) from the Marketing Research and Intelligence Association.