Publications
View or download articles by NRG staff.
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I Want My STV? (PDF - 120 KB)
By Richard Simson and Adam Di Paula
While most polling companies were busy tracking the ups and downs of the political campaigns, our company, NRG Research Group, was following the STV referendum in British Columbia.
Published in Vue Magazine, September 2005.
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Reputation, Corporate Communications and Performance (PDF - 241 KB)
By Scott McCloy, Brian Owen and Cam Pearce
British Columbia's Worker's Compensation Board corporate reputation had risen over the last decade or so. From a low of 51 percent in 1996 it had risen to 75 percent in early 2004.
A case study in managing corporate reputation with good communication, December 2004.
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Not all Loyalty is Brand Loyalty (PDF - 80 KB)
By Adam Di Paula
Loyalty is a trait with undeniably positive connotations, conjuring up warm and fuzzy notions of undying commitment, of dedication in tough times. This would be a mistake. Why? Because not all customer loyalty is brand loyalty.
Published in Marketing News, July 2001.
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Using the Binomial Effect Size Display to Explain the Pratical Importance of Correlations (PDF - 113 KB)
By Adam Di Paula
One of the most difficult challenges facing market researchers is to explain the practical importance of statistical results.
Published in Quirks Marketing Research Review, November 2000.
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Assessing Customer Values (PDF - 113 KB)
By Adam Di Paula
One of the most frequent requests made of survey respondents is to rate the importance of a particular
product or service attribute.
Published in Marketing News, June 1999.
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