July 17, 2018

Canada’s Marketing Research and Intelligence Association (MRIA) – the professional association for those carrying out quantitative and qualitative survey work— has a Code of Conduct that guides how results should be released into the public domain.   These exist to ensure consistency and transparency of information shared on any subject matter at any time.

As a full service research agency, NRG Research Group provides expert communication resources to share research results effectively.  To learn more about these services, please contact us at info@nrgresearchgroup.com.

Key considerations when releasing research results to the public are:

  1. Who is behind the survey?
    • Survey sponsor
    • Who conducted the survey
    • Who funded the survey (if different from sponsor)
  2. Exact wording and presentation of questions and response options whose results are reported. Must also include interviewer/respondent instructions and any preceding questions (e.g., screeners) that might influence responses to the reported results. This can be shared as the final questionnaire or as clearly labeled data tables.
  3. Definition of the population under study (i.e., who is the research meant to represent)
  4. Dates of data collection
  5. Methods used to find respondents (e.g., RDD, general population panel, qualitative recruit panel, intercept, etc.), including whether the sample was drawn from a pre-recruited group or a pool of potential respondents
  6. Description of sample design, including
    • Method of participant selection/recruitment/intercept, etc.
    • Eligibility requirements
    • Any oversampling/quotas
    • Whether the sample is probability or non-probability
  1. Description of weighting (or declaration if weighting was not used), including
    • Weighting efficiency calculation and/or
    • Disclosure of weighting range (min, max, and variance)
  2. Margin of error or Bayesian credibility interval if appropriate (or declaration of inappropriateness of sampling error statistics being used)
  3. Methods/modes used to administer the survey (e.g., CATI, CAPI, IVR, ACASI, web, mail, etc.) and languages offered
  4. Weighted and unweighted tables with standard demo breaks.
  5. Email address for further enquiries
  6. URL for MRIA Common Standards of Disclosure and Member Declaration: https://mria-arim.ca/polling

To view the full MRIA Code, please visit: Canada’s Marketing Research and Intelligence Association (MRIA) Requirements for Disclosure of Polling Results

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