June 28, 2018

NRG’s Roland Pajares works with all types of organizations to conduct member satisfaction research.  Speaking at the recent International Association of Business Communicators (IABC) Leadership Conference in San Diego California, Roland said the biggest benefit from polling your membership is a deeper understanding of why people join, stay or leave an organization.  “For leaders”, Roland said, “the most powerful way to serve your organization is really understand what your members value most.”

Roland Pajares

Research Assistant