August 18, 2017
NRG is pleased to welcome Jason Saunderson as Vice President in our Vancouver office, focusing on new business development.
Jason originally hails from Vancouver, but has spent his career in cities across the globe including Toronto, Jakarta, Taipei, Hong Kong, Shanghai, and Los Angeles. From his time on the market research agency side, Jason has a wealth of experience in advertising and brand tracking studies (particularly for consumer packaged goods and technology clients) as well as public affairs polling. During his time on the client side, Jason led primary and secondary research, competitive intelligence, and industry analyst relations across Asia Pacific markets for BlackBerry; subsequently, he acted as Director of Government Relations, where he was influential into the company’s expansion into new markets.
Jason holds an MBA in Science and Technology from Queen’s University, in addition to a BSc in Physics from the University of British Columbia. For over twenty years, Jason has brought his scientific prowess and curiosity to the marketing research he has conducted. Clients, both internal and external, have long relied upon Jason to track down the insights needed to help them make informed decisions. As he begins his next chapter with NRG Research Group, Jason will continue to build on the expertise and relationships he has established over his career while seeking out new challenges and opportunities to further build NRG’s research practice.
In his free time, Jason can often be found on his 30-foot sailboat. He enjoys sailing for leisure, and is also part of a racing crew that competes in local and regional yacht races. He and his wife Mika also enjoy spending quality time together on and off the boat.