How it works
We recruit participants from your list or from our proprietary focus group panel and provide them with a unique link and password for a website.
Participants may be asked to log in to the site several times over a two- or three-day period.
Participants respond to the moderator’s questions and comment on other participants’ answers, just like a face-to-face focus group.
NRG provides two different online focus group options: Online Forum and Live Chat/ Video Groups.
Just like a face-to-face focus group, participants respond to the moderator’s questions and comment on other participants’ answers.
You can view the discussions as they happen.
The moderator is able to add questions at any time and guide the discussions.
All text from the discussions is stored in a database for review and analysis.