"Many of our clients first come to NRG because they are trying to figure out the impact their investment in marketing and communications is having on performance.  These clients continue to come back to NRG because we clearly measure the return on investment they are getting- and provide information for strategic planning to increase that ROI in the future."

Liddie Sorensen-Lawrence, MBA, Research Consultant

Liddie Sorensen-Lawrence brings a diverse background in marketing and market research to the NRG team.  During her career she has held senior positions in marketing and communications as well as in market research.  She leverages her unique background to develop research solutions that show NRG clients the impact of marketing efforts and how future marketing dollars can be most effectively spent.

As Research Consultant at NRG, Liddie is a senior member of our research team and provides our clients with solutions and advice backed by years of experience executing both qualitative and quantitative research projects. She coordinates research teams internally and is continually recognized for her ability to deliver results on-time and on-budget.

Liddie has worked in a variety of industries, but has been recognized most for her work in the tourism sector.  Prior to joining NRG, Liddie spent a number of years developing and managing primary and secondary research projects for Tourism BC.  While at Tourism BC she was responsible for the development and evaluation of a number of key marketing and evaluation initiatives.  She managed a range of CRM initiatives and developed and maintained consumer databases containing information from over 1 million households.  She also designed and directed a number of studies to evaluate the impact of online and direct mail advertising and developed recommendations that increased the effectiveness of subsequent marketing campaigns. 

Liddie has also utilized her talents to develop communications, messaging and creative. In a marketing management position she held prior to joining NRG, Liddie was responsible for all advertising, marketing strategy development, marketing collateral and customer relations initiatives.

Liddie holds a Master of Business Administration (MBA) from Queen’s University and a Bachelor of Commerce (B. Comm) from the University of Victoria.  She is a past recipient of the national Joseph Doyle Award, which is given to the top student in the 

Fundamentals of Marketing Research course administered by the Market Research and Intelligence Association (MRIA).