"NRG is a leader in qualitative research with state-of-the art focus group facilities in Vancouver and Winnipeg. Our facilities allow our clients to witness, first hand, the invaluable perspectives of their direct customer base; our subsequent analysis and advice enables clients to understand these perspectives and respond accordingly."

Llisa Morrow, Project Director and Coordinator, Qualitative Research

Llisa Morrow began her career in market research over ten years ago and during this time she has developed considerable expertise in both quantitative and qualitative research methodologies.

Llisa has considerable experience in moderating focus groups, research intercepts, on site recruiting and report writing.

Before joining Western Opinion Research, one of NRG's predecessor companies, Llisa worked with the Angus Reid (Ipsos-Reid) Group in both supervisory and project management roles. There she was responsible for several large-scale studies and her day-to-day responsibilities included internal project management, questionnaire design, as well as sample and quota planning.

As Project Director and Coordinator, Qualitative Research at NRG, Llisa works closely with clients to provide them with a broad range of research services. Her role involves the organization of qualitative research projects in many different sectors, including health care, agriculture, small business and government.

On an ongoing basis, Llisa works directly with supervisory staff to ensure that projects are completed with the highest level of professionalism and accuracy.