Perception Analyzer

The Audience Response System

To provide clients with a superior qualitative research service, NRG frequently utilizes an interactive electronic audience response system (Perception Analyzer) that effectively measures the perceptions of participants.  For over ten years we have used this wireless technology to test radio and television advertising, new product concepts, speeches and print communication materials with more than 200 groups across North America.

The Perception Analyzer is an interactive feedback tool that enables NRG researchers to elicit instant, honest and unbiased feedback from a group through the use of wireless hand-held dials. The Perception Analyzer allows you to:

• Communicate openly, effectively and efficiently with your group
• Give everyone in the group an equal voice
• Eliminate "group-think" where some group members influence the opinions of others
• Encourage honesty through anonymity
• Instantly receive tabulated results to questions being asked
• Export response data for advanced post-group analytics

The major advantage of an audience response system like the Perception Analyzer is the immediate and efficient collection, aggregation and presentation of uncontaminated data gathered from a live audience's response to a very large range of stimuli. An added attribute is that the system is completely portable.

The Perception Analyzer has the capability to anonymously measure continuous responses of audiences as well as capture responses to closed-ended questions.  It can be used in groups ranging in size from 10 to more than 200 people.

The Perception Analyzer approach is a major benefit to clients interested in:

• Testing materials with groups or audiences in any location (banquet halls, auditoriums, boardrooms, restaurants, focus group facilities).
• Monitoring the responses of audiences to communications (e.g., speeches, presentations, advertising, films, etc.).
• Testing key words and concepts for incorporation in communications programs.
• Testing reactions to different products (e.g., music, videos and television programs, lottery products, advertising story boards, consumer products, etc.).
• Minimizing group leadership bias while minimizing peer pressure.

The Perception Analyzer gives clients immediate feedback on all types of communications whether in print, audio or video form. NRG provides "next room" live feeds to attending clients. The client is also able to see how various segments of a larger group react to communication material. For example, results can be segmented by age, gender, preferred radio station and numerous other categories.