Panels

Panels provide an efficient way for NRG Research Group clients to obtain information from specific target populations—including consumers, customers, business professionals, citizens, and virtually any other population of interest.

A central aspect of panels is that the same participants agree to be re-contacted at different points over time. This gives us enhanced analytical power (because participants serve as their own statistical control) and the ability to understand the dynamics of customer attitudes and behaviour. We are able to evaluate not only the magnitude of customer change over time, but we can understand why customer attitudes and behaviours have shifted.

Typically, panel members are recruited after completing a survey in which basic demographic, lifestyle, and other behavioral data (e.g., television viewing habits) are collected. Such recruits then become participants in future panels, based on a set of criteria defined by the client. For example, a client may wish to understand how their older male customers view a proposed new product. We would then target the survey to panelists who meet this criterion.

NRG Research Group offers telephone and Internet panel building and maintenance products for consumer and business populations in Canada, the US, Europe, and Asia, as well as set of analytical tools to monitor change and uncover the key drivers of change.

We have relied on our extensive experience with panel methodologies in the academic sector to develop an approach to panel design, maintenance, and analysis that provides our clients with a highly efficient mechanism to understand and better satisfy the needs of their customers.

Through our business partners we can also assist our clients in building and managing their own custom Internet panels.