NRG Research Group

Lightning Polls


NRG Lightning Poll - A new concept in rapid response polling.

The Lighting Poll is the cost-effective way to get survey results quickly.

  • Gauge public opinion on key issues;
  • Measure brand awareness and perceptions;
  • Track usage trends for products and services;
  • Create competitor benchmarks for service levels;
  • Forecast product interest levels.

With NRG's lightning poll you can:

  • Interview 300, 500, 600, 800 or 1,000 respondents
  • Select the area you want to call; when you want to call
  • Provide the questions you want to ask - minimum 5, maximum 10
  • Get results within days

 

Omnibus Studies

 

NRG Research Group’s omnibus studies - Ask BC and Ask Canada - run periodically and ask 800 British Columbians and 1,200 Canadians their opinions on a variety of important topics.


If you are seeking a cost-effective way to understand what BC residents or Canadians know and think (are they aware of your product? do they recall your last ad campaign? where do they stand on key issues?) then you should participate in one of NRG's omnibus or lightning poll studies.


Our senior research consultants will help you design your questions. We will provide you with tabulated results categorized according to total
respondents, regions and key demographics. As a value-added service, clients can call upon our team to analyze their survey data and provide relevant strategic advice.

 

For more information on Lightning Polls or Omnibus Studies

For inquiries regarding adding questions to one of NRG's omnibus studies or conducting a lightning poll please contact Adam Di Paula at (604) 676 - 5641 or via email at ad@nrgresearchgroup.com.

 

 

What is an omnibus service?


An omnibus service is a telephone survey in which multiple organizations supply the survey questions. Each organization gets the results for their questions; however, demographic results are shared among all of the participating organizations. By sharing the interviewing time organizations can ask research questions to the general population more frequently at a lower cost per question.