Hard to Reach Populations

NRG has a specialized expertise at conducting research among hard to reach audiences.

We complete research projects with groups such as corporate executives, IT managers, physicians, farmers, small business owners, specific radio listeners and others that fall into narrow demographic specifications.

There are several key factors to consider when conducting research with hard to reach and professional populations. First, if the study is to be conducted by telephone, a team of senior interviewers who can quickly gain credibility and rapport with gatekeepers and potential respondents is essential. Second, project manages and supervisors must devote substantial resources to monitoring surveys to ensure that the correct individuals are being interviewed and that the questions are relevant. Third, there must be a compelling "value proposition" for the potential respondent to complete the survey.

At NRG we work with clients to satisfy their requirements and secure valuable information from such hard to reach populations.