Product / Service Configuration Research

A growing area of NRG Research Group's research practice involves the design and execution of studies to identify how the particular attributes of a product or service will impact consumer choice and market share. We use traditional conjoint and discrete choice techniques to evaluate proposed changes in products or services and the viability of new products and services considered for market.

NRG also has the resources to conduct evaluations throughout the full product life cycle, from concept and packaging to market penetration.