Market Assesment Studies / Usage and Attitude Studies

At NRG Research Group we have extensive experience in assessing how our clients are perceived relative to competitors in particular markets. We identify key points of competitive advantage and illustrate how market niches can be exploited to build and sustain market share.

Clients also rely on us to conduct usage and attitudes ('U & A') studies to understand the basic characteristics of a market. We monitor product awareness in the market, current consumer behavior, and core brand and product category attitudes.