September 17, 2018

Canada’s research industry has established best practices on how results should be released into the public domain.   These ensure consistency and transparency of information shared on any subject matter at any time.

As a full service research agency, NRG Research Group provides expert communication resources to share research results effectively.  To learn more about these services, please contact us at

Key considerations when releasing research results to the public are:

  1. Who is behind the survey?
    1. Survey sponsor
    2. Who conducted the survey (i.e., the research company)
    3. Who funded the survey (if different from sponsor)
  2. Exact wording and presentation of questions and response options whose results are reported. Including interviewer/respondent instructions and any preceding questions (e.g., screeners) that might influence responses to the reported results. This can be shared as the final questionnaire or as data tables.
  3. Definition of the population under study (i.e., who is the research meant to represent)
  4. Dates of data collection.
  5. Methods used to find respondents (e.g., random digit dialling, general population panel, qualitative recruit panel, intercept, etc.), including whether the sample was drawn from a pre-recruited group or a pool of potential respondents.
  6. Description of sample design, including:
    • Method of participant selection/recruitment/intercept, etc.
    • Eligibility requirements
    • Any oversampling/quotas
    • Whether the sample is probability or non-probability
  7. Description of weighting (or declaration if weighting was not used), including:
    • Weighting efficiency calculation and/or
    • Disclosure of weighting range (min, max, and variance)
  8. Margin of error or Bayesian credibility interval if appropriate (or, if inappropriate – such as in the case of a non-probability sample – it should be stated clearly why these are not used).
  9. Methods/modes used to administer the survey (e.g., CATI, CAPI, IVR, ACASI, web, mail, etc.) and languages offered.
  10. Weighted and unweighted tables with standard demographic breaks.
  11. Email address for further enquiries.


NRG Research Group